I provide independent strategic reviews for premium and luxury brands navigating global growth and market localization, challenging AI outputs, agency recommendations, and strategic deliverables to ensure digital strategies meet the highest standards.
Fully independent. No implementation. No vendor interests.
For a high-stakes decision requiring fast senior judgment.
Your independent strategic second opinion, on a reserved basis.
Your external strategic quality gate.
“Florine contributed to the launch of our hermes.cn website in China. I valued her in-depth knowledge of the Chinese digital market, her precision, her high standards, her discretion, and her overall flair for e-commerce and the online customer journey. She is a real pleasure to work with.”
HELENE PERSONNIC
International E-commerce Director · Hermès
“Florine has strong knowledge of e-commerce best-practices, UX and of course Chinese market. She has the ability to handle complex projects effortlessly. Florine earns my highest recommendation.”
SEBASTIEN BELLECOURT
Digital Manager · Hermès
“Florine is rigorous, technically minded and curious. She carried out every task I entrusted to her with diligence and enthusiasm, and brought a great deal to the team - many thanks to her!”
BRICE DIEULOT
e-Business Commercial Director · Moët Hennessy
“Throughout her time with us, Florine ZHAO demonstrated rigour, autonomy, versatility and excellent time and project management skills.”
CHRISTEL HENNION
Marketing & Digital Director · Petit Bateau
I’ll review it personally and get back to you within 48 business hours.
What you can expect:
